Privacy Policy

Last updated: September 2026

Elite Healthcare Ltd (“Elite Healthcare”, “we”, “us” or “our”) respects your privacy and is committed to protecting personal data in accordance with the General Data Protection Regulation (“GDPR”), the Data Protection Act 2018 and other applicable Irish and European Union data protection laws.

This Privacy Policy explains how we collect, use and protect personal data when you visit our website, contact us or submit information through our online forms.

1. Who We Are

Elite Healthcare Ltd provides healthcare equipment, patient handling solutions, seating, bathing and toileting solutions, pressure care products, accessibility solutions, assessment support, installation, servicing and related services in Ireland.

For personal data collected through this website, Elite Healthcare Ltd generally acts as the data controller.

You can contact us regarding privacy matters using the contact information provided at the end of this policy.

2. Information We May Collect

Depending on how you interact with us, we may collect information including:

  • Your name

  • Email address

  • Telephone number

  • Organisation, healthcare facility or employer

  • Address or location information where relevant to an enquiry, assessment, delivery or installation

  • Information you provide through website enquiry or assessment forms

  • Details relating to products or services you are interested in

  • Communications between you and Elite Healthcare

  • Technical information such as IP address, browser type, device information and website usage data

  • Cookie and analytics information, subject to applicable consent requirements

Some enquiries concerning healthcare equipment may contain information relating to an individual's health, mobility, disability, care requirements or other sensitive circumstances. Such information may constitute special category personal data under GDPR.

We ask that you only provide information that is reasonably necessary for us to respond to your enquiry or provide the requested service.

3. How We Collect Personal Data

We may collect personal data when you:

  • Complete a form on our website

  • Contact us by telephone or email

  • Request information, an assessment or a quotation

  • Purchase products or services from us

  • Arrange an installation, service visit or assessment

  • Communicate with one of our employees

  • Interact with our website

We may also receive relevant information from healthcare professionals, healthcare organisations, family members, carers, contractors or other parties involved in providing or arranging a product or service.

Where you provide personal information concerning another individual, you should ensure that you have an appropriate basis for providing that information to us.

4. How We Use Personal Data

We may use personal data to:

  • Respond to enquiries

  • Provide product information and recommendations

  • Arrange assessments and demonstrations

  • Prepare quotations

  • Process and fulfil orders

  • Coordinate deliveries and installations

  • Provide servicing, maintenance and technical support

  • Communicate with customers and healthcare professionals

  • Maintain appropriate business and service records

  • Improve our website, products and services

  • Maintain the security and operation of our website and systems

  • Meet legal, regulatory, accounting and compliance obligations

We will not use personal data for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.

5. Our Legal Bases for Processing

Under GDPR, we must have a lawful basis for processing personal data.

Depending on the circumstances, we may process information because:

  • It is necessary to take steps at your request before entering into a contract or to perform a contract with you

  • It is necessary for our legitimate business interests, provided those interests do not override your rights and interests

  • We have your consent

  • Processing is necessary to comply with a legal obligation

Where we process special category personal data, including health-related information, we will only do so where an additional lawful condition under GDPR permits that processing.

The applicable legal basis will depend on the circumstances in which the information was provided and the purpose for which it is being used.

6. Healthcare and Sensitive Information

Some Elite Healthcare products and services require information about an individual's mobility, positioning, physical needs, care environment or other health-related circumstances.

We recognise that this information may be particularly sensitive and take appropriate measures to protect it.

We seek to collect only the information reasonably necessary to assess requirements, recommend appropriate solutions or provide the requested products and services.

7. Sharing Personal Data

We do not sell personal data.

Where necessary, information may be shared with trusted third parties that assist us in providing our products, services or website, including:

  • Product manufacturers and suppliers

  • Delivery and logistics providers

  • Installation or technical service providers

  • IT, website hosting and software providers

  • Professional advisers

  • Government, regulatory or law-enforcement authorities where required by law

Third parties processing personal data on our behalf are required to handle that information appropriately and in accordance with applicable data protection requirements.

8. Website Forms

Our website uses online forms to allow visitors to contact Elite Healthcare, request information or make other enquiries.

When you submit a form, we may collect the information you enter, such as your name, email address, telephone number, organisation and the details of your enquiry.

Form submissions are sent to appropriate members of the Elite Healthcare team so that we can respond to your enquiry and provide the information or assistance you have requested.

Depending on the nature of your enquiry, the information you provide may subsequently be entered into our internal business systems as part of our normal customer and enquiry management processes.

Because some of our products and services relate to healthcare and individual care needs, information voluntarily provided in an enquiry may include health-related or other sensitive information. Please only provide information that is reasonably necessary for us to understand and respond to your request.

9. Analytics, Cookies and Google Tag Manager

We use Google Analytics 4 (“GA4”) to help us understand how visitors use our website. Google Analytics may collect information about how visitors interact with the website, including pages viewed, approximate location, device and browser information, traffic sources and interactions with website content.

Google Analytics is implemented through Google Tag Manager, which allows us to manage website tracking technologies and tags.

Where required by applicable law, analytics technologies will not be activated until you have provided the appropriate consent through our cookie consent system.

We use analytics information to understand website performance, identify how visitors find and use our website and improve our website, content and services.

Google may process information collected through Google Analytics in accordance with its own privacy terms and policies.

You can manage your preferences for non-essential cookies and analytics technologies through the cookie consent controls available on our website.

10. Advertising and Marketing Technologies

We may introduce additional advertising or marketing technologies in the future, such as Google Ads conversion tracking or the Meta Pixel.

If we introduce these technologies, we will update our privacy and cookie information as appropriate and obtain consent before activating non-essential advertising or marketing technologies where required by law.

We do not currently use website visitor information collected through these technologies for advertising unless such technologies have been implemented and the appropriate consent has been obtained.

11. International Data Transfers

Some technology and service providers used by Elite Healthcare may process or store information outside Ireland or the European Economic Area.

Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable data protection law. This may include relying on an adequacy decision, Standard Contractual Clauses or another legally recognised transfer mechanism.

12. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, contractual and regulatory requirements.

Retention periods vary depending on the type of information and our relationship with the individual concerned.

When information is no longer required, we will take appropriate steps to delete, anonymise or securely dispose of it.

13. Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss or misuse.

However, no website, email system or method of electronic transmission can be guaranteed to be completely secure.

14. Your Data Protection Rights

Depending on the circumstances, GDPR provides individuals with rights including the right to:

  • Request access to personal data we hold about you

  • Request correction of inaccurate or incomplete personal data

  • Request deletion of personal data in certain circumstances

  • Request restriction of processing

  • Object to certain processing

  • Request portability of certain personal data

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with a data protection supervisory authority

These rights are subject to certain legal conditions and exceptions.

If you wish to exercise a data protection right, please contact us using the details below. We may need to verify your identity before responding to a request.

15. Complaints

If you have concerns about how Elite Healthcare handles your personal data, we encourage you to contact us first so that we can address your concerns.

You also have the right to make a complaint to the Irish Data Protection Commission.

16. Third-Party Websites

Our website may contain links to websites operated by manufacturers, suppliers or other organisations.

Elite Healthcare is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, technology or legal requirements.

The current version will be published on this page with an updated revision date.

18. Contact Us

For questions about this Privacy Policy, our use of personal data or your data protection rights, please contact:

Elite Healthcare Ltd
Ireland
Email: info@elitehealthcare.ie